PME Entertainment is a Dubai-based global entertainment firm, producing concerts and events for notable figures and luminaries such as HRH Prince Charles, Prince of Wales, the United Nations General Assembly in New York City, the Norwegian Nobel Committee, and Nobel Peace Prize Laureates. The success of Ustad Rahat Fateh Ali Khan's song 'Zaroori Tha,' which recently surpassed 1 billion views on Youtube is our most recent milestone.