Started his Entertainment & Showbiz management career in 1987, making BBC UK headlines the same year. The Times magazine UK in 1988 called him; “The Messiah of Asian Youths” as he started daytime shows in London. Introducing many of the Bhangra Bands from Asian community as well as creating platform for collaboration of bhangra & mainstream dance music. He also created the first ever Dj Music Awards and Dance Championship in London in 1988.
He took his passion for music & Live Concerts in Gulf region, bringing the top artist from India & Pakistan to Oman & Dubai as a Promoter.
From 2011 onwards, he became the Exclusive International Promoter for Ustad Rahat Fateh Ali Khan. After establishing his own Event & Artist Management companies in UAE, USA, UK & India & Pakistan.
The only International Promoter to have done 300 International Musical Concert Events in 3 Calendar years across the globe.